As a research-based project, the greatest challenge was putting aside my personal assumptions to focus on data-driven design. It was fun to see how my ideas molded throughout the research process, ultimately leading me to design a feature that was more relevant to HelloTalk and language learners.
The language learning & exchange app, HelloTalk, boasts over 20 million users worldwide. However, everyone I had personally spoken to about the app no longer used it. My question: WHY? I wanted to design a new feature which would improve the experience to help HelloTalk better maintain its users.
Research and discover opportunities to improve the performance of the HelloTalk app. Design a new feature that embeds within the current app and in the IOS operating system.
User Interviews & Surveys
Competitive Analysis
Secondary Research
Provisional Personas
Mind Map
Sketches
Style Guide
Wireframes
High Fidelity Prototype
Usability Testing
Affinity Map
Iteration
From the user interviews & survey results, I discovered what other language learning apps people commonly use. I downloaded each app and tested them to be inspired as well as make a list of pros & cons for each.
I created these two personas to embody what I was hearing, particularly listening to the common responses from the survey. In the end, “The Socialite” became the main persona I designed for.
I created these two personas to embody what I was hearing, particularly listening to the common responses from the survey. In the end, “The Socialite” became the main persona I designed for.
HOW MIGHT WE...
I went on brainstorm mode to take on the number one challenge for language learners: Commitment & Consistency
HOW MIGHT WE...
I went on brainstorm mode to take on the number one challenge for language learners: Commitment & Consistency
HelloTalk’s color scheme in their app was minimal with primarily light blue, purple, grey & white utilized. I wanted to introduce some more colors for the badge system which would elevate their friendly brand message.
For the style of the badges I kept with their minimalist scheme, while incorporating the classic HelloTalk smile whenever I could. I also wanted to create more visual interest throughout the app by adding dimensionality to the screens.
HelloTalk’s color scheme in their app was minimal with primarily light blue, purple, grey & white utilized. I wanted to introduce some more colors for the badge system which would elevate their friendly brand message.
For the style of the badges I kept with their minimalist scheme, while incorporating the classic HelloTalk smile whenever I could. I also wanted to create more visual interest throughout the app by adding dimensionality to the screens.
For this project, I tried out a testing program called Maze to reach a larger audience. In addition to the Maze results, I held two moderated tests with HelloTalk users. I gained some valuable feedback and overall received a very positive reaction towards the new feature! :)
For this project, I tried out a testing program called Maze to reach a larger audience. In addition to the Maze results, I held two moderated tests with HelloTalk users. I gained some valuable feedback and overall received a very positive reaction towards the new feature! :)
